Solaire x echo
ECHO collaborated with Solaire Label to produce a campaign that brings their Winter 2025 collection to life.
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We blended Solaire’s Norwegian craftsmanship with ECHO’s creative New York twist, highlighting the brand's timeless, eco-conscious designs. Each piece, handmade in New York, embodies understated elegance and a profound dedication to sustainability.
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SOLAIRE’s collection focuses on natural materials and slow fashion, effortlessly connecting with both Scandinavian and New York audiences.
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With ECHO’s expertise, the campaign tells a story of two worlds united by a shared passion for quality, showcasing fashion that is as sustainable as it is sophisticated.
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Shot and edited by CJ Lane




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